Generate Phony Expense Reports Because Who Would Actually Pay a Lot of Money for a Steak?
Boy! Viral marketers just gotta calm down. Here's a little marketing ploy web app that's going viral today. At least, the company behind this one is being upfront and admitting its advertising.
The "Expense-A-Steak Headquarters" is an app that helps you falsify office expenses. You enter how much dough you need into the space and it spits back a PDF image of fake receipts that total to your requested dollar amount.
Maloney & Porcelli, the steakhouse who put this together, has this rationale: come to our steakhouse, spend lots of money on steak, put the total for the bill into our site and get reimbursed by your company for a lavish dinner. They're basically admitting that nobody in their right mind would personally pay for a $200 steak dinner. Instead, they'll be your accomplice in paying for it illegally. Good business model.
I'm just going to use it so I don't have to do those stupid expense reports in the first place. Accounting might not fall for it though. I'd have to explain why I flew to New York to buy 19 wire desk trays and 34 2-packs of whiteout.
[via Urlesque]





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