Just as the idea of "white flight" was eventually replaced by "gentrification", could we be on the brink of a new Net phenomenon: The re-population of abandoned social networks?
Despite maintaining its popularity in Asia (like so many forgotten American pop music artists), Friendster went from trailblazer to laughing stock over the past decade here in the U.S. But tomorrow, the forgotten site relaunches with a new green do, a new tag line ("connecting smiles"), and a whole new layout.
With all the success they've seen in the East, it's probably not a coincidence that the above video proclaiming the relaunch features exclusively Asian actors. Or maybe it's because, much like gentrification, you know the neighborhood is nice again once you see the affluent, young Asian couple move in.
Either way, here's my plan: If I break ties with all my Asian friends, I won't have to rejoin.