Mashable reported today that a company called PointAbout has released a product called AppMakr that allows people to make their own iPhone application and have it ready to submit to the App Store in just 27 seconds.
How is it so easy? Well, the application pulls content you already have from your website's RSS feeds. Which begs the question, why do you need your website turned into an app when an iPhone can just go directly to your website? But I digress.
Yes, an iPhone app can increase your "brand awareness" or "user engagement" or "buzz-a-whozzawhat" or "lame tech asshole," but the idea of creating an app in just 27 seconds is ridiculous.
You didn't spend 27 seconds creating your brand identity! You didn't spend 27 second developing your website! Rome wasn't built in 27 seconds!
Or maybe it was. Maybe you came up with the idea for a blog in the first 27 seconds after you took a giant bong rip and then 27 seconds later your Tumblr account was set up and then the next day you got a book deal and now you live the good life: sitting around sipping Zinfandels in fancy wine cafes!
Not White Zinfandels! The real kind!
And here I am, jealous as a mule. (Mules are also very jealous.)
So maybe this is awesome. How should I know? I was born in the '70s.