OK Go's lead singer Damian Kulash created the video above of 700 people doing the "Surprise Kitty" reaction at a SXSW seminar on "how to create a viral video." I guess this is him showing one of the ways to do it?
Obviously, riffing on a previously established viral phenomenon is a great way to up your video's chance for viral success. But it also doesn't hurt that 1) he's doing it at a major event like SXSW, 2) 700 people are watching it happen and can spread the word, and 3) he's the lead singer of a band already well known for creating viral videos.
It's similar to how having a website is a great way to promote yourself, but it's an even greater way to promote yourself if you are Justin Bieber.
Something makes me think if the A/V Club at Macalester College in St. Paul, Minnesota tried this stunt it wouldn't have the same legs.
[via The Daily What]