Make the Pledge
There is an affliction in our country… the disease of horrible movies. And Hollywood is not here to help. Hollywood does not care about you.
You may think Hollywood makes the movies they think the most people want to see.
Wrong.
Hollywood makes the movies it thinks will make the most money… or at least some money. One way to guarantee you'll make some money is to work within a franchise — a concept that has a built-in audience.
Movies in a franchise don't have to be good; they just have to be good enough to keep the fans happy and make them want to see the next movie in the franchise. It's a vicious, all-consuming cycle. An addiction really. (Anyone who can't stop watching The Office even though we all know it's been terrible for over a season and a half knows what I mean. Many people fell victim to a show called Lost just this past week.)
What kills the franchise is when a movie fails to "recoup" — it doesn't make back the money the studio spent.
So how do you kill a movie franchise? A lot of people think that if you say bad things about a movie or give a movie a bad review, that a movie will go away. Not true! Bad word of mouth can actually make a movie stronger! Any press is good press. Because what matters isn't what people say about a movie, but whether or not people buy tickets.
I say we take a stand here and now… with possibly the worst movie franchise entry ever conceived, Sex and the City 2.
If we want to kill Sex and the City — and we do! — it's not good enough to get people to say bad things about the movie: We need to keep people from buying tickets to see the movie at all.
That's why I've created the Facebook group "I Pledge to Stop Speaking to Anyone Who Sees 'Sex and the City 2' Forever." If these people know they will be ostracized from society forever, maybe they'll do what's right and not see this movie. Maybe they can break the cycle.
Help your friends help themselves. Let them know that if they choose to see this movie for any reason, they will never be spoken to again. FOREVER.
You can help end the affliction of terrible movie franchises. You're just a click away.
