Awesome news via Neatorama!
A new Billboard on River Highway in North Carolina not only shows a gigantic piece of steak on an even more giant fork, but it actually pumps out the smell of steak for passing drivers to suffer through.
How do they do it, you might ask?
Well, every morning they load a live cow into the billboard and then light it on fire!
The billboard also emits horrific cow screams, but it's a small price to pay to get that fresh steak smell!