5. The title. OBVIOUSLY THE TITLE.
4. The stock photo African orphan. Can he save them? Will he save them? Hopefully he has 10 cents a day.
3. The fact that it stars Gerard Butler. Here are the last three movies I saw starring Gerard Butler:
2. The title. Did I already say that? It's just such a great title.
1. The tagline. It's a bummer that "IT'S A JOB. IT ISN'T PERSONAL. WELL, MAYBE A LITTLE…" was taken. But "HOPE IS THE GREATEST WEAPON OF ALL" will certainly do.