America Online

Keep feeding it!  I'm not getting 4G service out in Brooklyn yet.

[via The High Definite]

Last week, AOL was officially spun off from Time Warner, allowing them to forge ahead on their own, just as they did prior to their 2001 merger.  One can only assume the rollback will also result in the resumption of their previously successful strategy of mailing CD-ROMs offering 1025 hours of free Internet service.

Along with an overhaul of AOL's front page (seen above), the company has also changed how they print their name.  It's no longer written "AOL", in all caps — thus removing all association with the former acronym of America Online.

The new style is "Aol."  …period totally included.

The new look of the name makes perfect sense.  The lowercase letters are indicative of the companies new lower self-esteem after seeing their value plummet over the past decade.  The period works as well.  As opposed to Yahoo!'s exuberant exclamation point, Aol.'s period has a sense of finality to it… like, This is the end guys.  At least we went out fighting.

Here's hoping Aol. can pull it together.  I need that freelance work on the side.