Google's Super Bowl Ad
Did you watch the Super Bowl yesterday?
It's on my DVR. I'm hoping to get to it by February 2011.
But if you did watch the Super Bowl, you may have seen that Google aired a Super Bowl commercial "breaking the company's longstanding opposition to TV and brand advertising."
As The Huffington Post reports, "In 2006, [Google CEO Eric] Schmidt said that brand advertising is 'the last bastion of unaccountable spending in corporate America.'"
Well, despite spending a fortune to air the commercial, if you've watched it above, you can rest assured they didn't use "unaccountable spending" to make it. It has all the production values of a "just for fun" video thrown together by an intern during his down time in an attempt to impress his boss and maybe get hired at the end of the summer.
Schmidt tweeted that the ad might be the equivalent of hell freezing over.
Uh, no. Hell freezing over would be the day Google stopped being so full of themselves that it doesn't matter whether or not they air commercials.
Nothing like manufacturing a little controversy to get an extra mile out of an ad campaign. That's the last bastion of unaccountable egos in corporate America. Thank you, Mr. Schmidt.
