It's been 17 years since Rick Astley released a song.
A lot has happened in that time: The Internet became huge, the RickRoll was invented, and Astley's only hit "Never Gonna Give You Up" reemerged as a cultural phenomenon.
Well, 40 million views put dollars signs in someone's eyes, because once again a music exec has decided to exploit this poor white kid's inability to dance with a new song and video: "Lights Out." (Check out around the 30 second mark for Rick's big new move, the "why me?")
It's not terrible. It's kind of what I imagine Coldplay will sound like in 15 years …assuming someone starts ColdRolling people and Coldplay become relevant again.
[via Blame It On The Voices]