You posted the video to a YouTube account called TheCoffeeBeanTeaLeaf with your corporate logo attached to it. An account littered with other corporate videos like "Coffee Roasting @ The Coffee Bean®."
Well done. That's like doing perfect clean up after you kill someone, but when you get called in for questioning, you have the murder weapon in your pocket.
Golden Grahams — yes, the cereal — has started their Golden Grant program at GoldenGrant.com.
The idea is — and pay close attention because this is TOTALLY LOGICAL — that it's hard to find a job in these tough economic times, so Golden Grahams is giving you the opportunity to win 12 free boxes of Golden Grahams — since you "can't succeed on an empty stomach" — if you share with them your "ridiculous job search story," which, by the way, they might animate into viral videos "so that other jobseekers can laugh along too."
Yikes. Apparently, the stoners who eat Golden Grahams actually work for Golden Grahams.
Though I guess there is some inherent rationale to this whole mess. The kind of people who can't handle getting a job probably are the same kind of people who would prefer to watch goofy animated videos online all day.
And if you are watching animated videos all day, you probably have a child-like mind-state, whereby regularly consuming Golden Grahams is a perfectly logical meal choice.
And awarding these people 12 boxes of Golden Grahams as a prize creates a "feedback loop" whereby these unemployable loons never fully progress to adulthood, allowing them to create more job search fail stories for Golden Grahams to animate, keeping these Golden Graham eaters watching online videos, assuring that they will be brainwashed into eating more Golden Grahams.
It's so stupid it just might work!
But seriously, Golden Grahams, you can't get away with calling 12 boxes of cereal a "grant." That's just insane.
OK Go's lead singer Damian Kulash created the video above of 700 people doing the "Surprise Kitty" reaction at a SXSW seminar on "how to create a viral video." I guess this is him showing one of the ways to do it?
Obviously, riffing on a previously established viral phenomenon is a great way to up your video's chance for viral success. But it also doesn't hurt that 1) he's doing it at a major event like SXSW, 2) 700 people are watching it happen and can spread the word, and 3) he's the lead singer of a band already well known for creating viral videos.
It's similar to how having a website is a great way to promote yourself, but it's an even greater way to promote yourself if you are Justin Bieber.
Something makes me think if the A/V Club at Macalester College in St. Paul, Minnesota tried this stunt it wouldn't have the same legs.
Have 99 must-sees really popped up in the past 365 days?
Well, some — like Play Him Off Keyboard Cat — are gimmes. But can I survive without seeing the Flagpole Sitta Lipdub? Probably. (Though I think it's been well established that I am definitively against lipdubs.)
Still, for most people, narrowing down a year's worth of web into 99 links is probably preferable to searching the web for 8 hours a day, 5 days a week. Greg's actually doing us all a service, giving people back their free time so they can have a job, appease their girlfriends and attend their grandparents' funerals. Thanks, Greg.
Daniel digs even deeper into one of 2009 top viral video sensations, the father and son team who captured one of life's altered states with David After Dentist, in this week's Web Redemption Extended Interview.